Upcoming trends and changes in the consumer behaviour

Recent years have shown a remarkable expansion in the baby care sector. According to a market research firm, the baby care industry will be valued at USD 5,407.43 million with a CAGR of 16.9% by 2027.  Such rise is the result of change in the size and lifestyle of families, as nuclear households are increasing, along with a pertinent shift in family attitudes around child raising. According to a survey, most pregnancies were recorded during the pandemic (56.6% were recorded during lockdown), resulting in a baby boom. Due to this sudden change in the ratio, the baby care industry saw a huge increase in demand. The expansion of the market will be impacted by the rising birth rate.

As the nation’s population rises, the market’s potential for growth rises as well. India has 138 crore people as of 2022, according to World Bank projections, and this will keep increasing; directly affecting the expansion of the mother and newborn care sector. Additionally, the development of the quickly evolving consumer goods sector will directly affect market dynamics. While we tap on the data and numbers in the industry, there has been an efflux of trends which has impacted the needs of the target consumers and demography as well. 

One of the major and most talked about trends is that of digitization and rapid development of the industry’s e-commerce space. The captured data has shown tremendous amount of increase in the purchase of baby care cosmetics and bathing essentials. Today, the top baby care products are conveniently accessible via internet platforms with the push of a button on your phone. E-commerce enterprises have expanded in popularity in consumers’ lives. The new-born category is one of the most popular categories for high rate of consumption due to frequent purchasing. This type of service is particularly common for items that are often used, such as disposable diapers, baby massage oils, baby bathing products etc. In effect, it ties people to the brand they’ve been using for a while. 

The aim for any baby care brand is to offer safe and effective products for new-born babies.  With the onset of the baby boom phase, new-born care products took off on a high tide. However, parents are also extra careful about the used ingredients while buying any product. There is a growing demand for enhanced and nutrient-rich baby skincare products that are safe in nature. Observing the need of good ingredients for baby skin care, the most important amongst the lot is olive oil (Jaitun ka Tel) which has been a part of baby care routine since ages used by the grandmothers and mothers to massage the infants majorly creating the narrative of the goodness of olive oil. Massage is a quintessential part of a child’s early stage that helps strengthen the bond between the mother and the baby. Therefore, even heritage brands are venturing into the baby care sector, like one recently introduced the baby care range with products like massage oil and body lotion, that are developed with natural origin formulation making it perfectly suitable for baby skin.



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