The best-selling baby products of all time: 2023’s 16 most-sold items on Amazon

Fun and functional, the best-selling baby products of all time are items that tick both boxes. 

When you think of the best-selling baby products of all time, what comes to mind? A pack of muslin cloths? A teether? Or one of the best breast pumps? While these must-haves all deserve a well-earned place in the list of best-selling baby products, topping 2023’s list are none other than baby wipes. Amazon’s own brand wipes, Mama Bear, clinch the top spot, while the tried, tested and much-loved WaterWipes come in a close second.