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Want to check out with more than just baby clothing? Some diapers, bibs, or binkies, perchance? Amazon has some great finds—from Gerber Baby’s easy-on onesies (with more than 46,000 ratings) to the softest Burt’s Bees Baby booties to Colored Organics’ hypoallergenic line of clothes in soothing neutrals and pastels. One not-so-secret treasure? The Amazon Essentials Disney Baby section. Yep, if the parents are Disney fans, consider your search over.
Come for the essentials, stay for the seasonal styles. To be honest, we put Zara’s baby basics lower simply to give the other retailers a fighting chance. Its kids’ section really is so popular that, by the time outfits go on sale, they’re usually available only in the largest or the smallest sizes.
The Best Baby Clothes for Elevated Essentials
So you want to splurge a little on the little? We get it. They’re only one year old once. This may be the cutest they’ll be their whole life! (Relax, we said may.) There are plenty of mom-and-pop shops that curate beautiful brands in this lane, so after you check your local baby stores, here are some of our go-to places to shop.
Maisonette is the ideal place to find a showstopping present. The multibrand marketplace was founded by Vogue alums Luisana Mendoza and Sylvana Durrett (mothers themselves). You can find squeal-worthy items across a range of budgets. Whatever you do, do not sleep on Maisonette’s in-house label Maison Me. It offers luxury-like pieces at more affordable prices, which often go on sale, and it has tons of cute mommy-and-me sets.
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Fun prints, personalization, high-quality clothing, and organic textiles? There’s no reason not to shop Monica+Andy—especially since the brand is probably already on the parents’ baby registry. The Chicago-based retailer specializes in GOTS-certified baby clothing that’s kind to baby’s skin and just looks happy. Seriously, we dare you not to smile as you peruse its rainbow PJs, printed kimonos, and adorable newborn one-pieces.
Welcome to your dream marketplace for the whole family. Smallable is a Parisian company that curates brands from all over the globe, with a focus on European labels and those that are socially and environmentally conscious. If you have an interest in OEKO-TEX-certified, GOTS-certified clothing, and more sustainably sourced goods with responsible manufacturing practices, you can shop items directly through Smallable’s Greenable selection, which includes editor-loved brands like Konges Sløjd, Búho, and Petit-Bateau.
Does the parent shop at Ssense or Lisa Says Gah? Are you also contemplating a gift subscription to kewl diaper brand Freestyle World? They’ll love Milk Teeth. It’s an indie brand with a fresh take on kids’ clothes (read: the opposite of “sad beige”). Yes, you can find some of the same things at MiniOlie—like this beanie and its twin—but the LA-based brand is beginning to produce its own über-promising products that you’ll want to dress the little one in, stat.
Milk+Bots, based in the Pacific Northwest but available for global shipping, offers the best of both worlds: popular international brands and up-and-coming designers. Shop its online boutique for fun, whimsical pieces that don’t take themselves too seriously. Case in point: Who needs a hoodie when they can have a cat helmet?
For incredibly soft and impeccably designed clothing, head to Mori. The brand produces clothing that’s not only comfortable and thermoregulating but also sustainable and highly durable; its signature material is a blend of organic cotton and organic bamboo from viscose. We recommend this brand especially if you’re gifting a baby layette or in need of a life-changing sleep sack (that’ll live up to future kiddos).
Hanna Andersson is an Oregon-based company that parents have turned to for decades. It’s primarily known for print-forward, ultra-comfy clothing that you can buy for the whole family. It was founded by Gun Dunhart, a Swedish-born woman, in the ’80s and you can still find that Scandi sensibility at Hanna Andersson. If there isn’t enough to love already, the brand also has fun partnerships with beloved pop culture characters (like Snoopy and Miffy) and franchises (like Harry Potter and Star Wars) fit for whatever phase the kiddo’s in.