Nearly 1 in 5 Canadian Parents are Losing Sleep Over the Stress of Parenting, New Survey Finds

TORONTO–(BUSINESS WIRE)–In honour of Daylight Savings and Sleep Awareness Month, Owlet Baby Care has released new, eye-opening information on the state of shuteye–or lack thereof–among Canadians. The survey of over 1,500 Canadians revealed surprising data on everything from what parents would be willing to give up for a good night’s sleep to who’s sleeping in and how much time it really takes to get the kids in bed at night.

When asked about what they’d give up to have a good night’s sleep, Canadians were most willing to give up chocolate and their phones. Time alone with a significant other is precious for parents with kids under the age of five, with 12{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9} saying they’d give up money before giving up a romantic evening with their partner.

The survey also found that:

  • Nearly half (47{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9}) of Canadian parents with kids under the age of five say it takes up to 2 hours to get through their bedtime routine.
  • Parenting stress keeps 19{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9} of all parents awake at night, no matter the age of their children.
  • Canadian parents with children under five are turning to tech to help them get to sleep, with 19{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9} using a noise machine and 18{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9} listening to podcasts, audiobooks, and music.
  • 8 a.m. is considered “sleeping in” for nearly a third (29{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9}) of Canadians with kids under five.

“For parents and babies alike, sleep is one of the most important parts of our day,” said Maggie Bettinson, Owlet’s General Manager of Canada and a mom to two children. “Establishing a healthy sleep routine is essential for newborns to have restful nights of sleep, and for adults, a sleep routine can play a large role in how productive their day is going to be. At Owlet, we’re sleep obsessed and want to help every Canadian sleep better, because we know how important some good shuteye is to being able to truly enjoy parenthood.”

The survey was conducted in March 2021 among over 1,500 Canadians. For more information about Owlet, visit

About Owlet Baby Care

Owlet Baby Care was founded by a team of parents in 2012. Owlet’s mission is to empower parents with the right information at the right time, to give them more peace of mind and help them find more joy in the journey of parenting. Owlet’s digital parenting platform aims to give parents real-time data and insights to help parents feel more calm and confident. Owlet believes that every parent deserves peace of mind and the opportunity to feel their well-rested best. Owlet also believes that every child deserves to live a long, happy, and healthy life, and is working to develop products to help facilitate that belief. Anchored by its flagship product, the Smart Sock, Owlet offers an ecosystem of smart nursery products across the United States, Canada, UK and Australia.