Digitisation And The Baby Care Products Industry: Win-Win For All

baby

Image: Shutterstock

The marketplace for baby products and services in India has shown phenomenal expansion in recent years. Sahil Mehta, Founder, Mom and World, says, “This sector has gradually evolved into a successful niche over the last decade or two, prompting both large and small firms to enter the market in the hopes of generating a significant profit. A deeper look into the market’s activity reveals how it grew and the vast profit opportunities it offers.” Read on for more!

The Rise In Demand For Baby Care Products

The India Baby Care Products Market Growth Assessment provides a thorough examination of the market’s many characteristics, demand, product advancements, income generation, and sales around the world. “The Indian infant care products market is predicted to develop in the projected period of 2020-2027. According to Data Bridge Market Research, the industry is forecasted to develop at a CAGR of 16.9%, with a total value of USD 5,407.43 million. The market’s expansion is being fuelled by the rise of nuclear households in India and a shift in family attitudes around child raising,” explains Sahil.

baby

Image: Shutterstock

Digitisation Of The Baby Care Industry

Digitisation has played a critical role as innovations and research and development continue to grow in the field along with the rapid development of the industry’s e-commerce space. Sahil notes, “Today, the best baby care products are easily available on online platforms with a simple click on your phone. Digital technology advancements have aided in lessening the significance of distance, whether physical or linguistic. This has made it easier to find things, match customer interests to products, and check quality and reliability. E-commerce businesses have grown in prominence in the lives of consumers.”

baby

Image: Shutterstock

Further to this, according to a survey published by Euromonitor International, Internet retailing channels have grown in popularity in the marketing of infant and children’s items due to the lower prices offered to clients. Many new Internet marketers have joined the infant care area in recent years, with dedicated websites catering solely to the requirements of newborns and moms. Offline retailers have opened physical stores to meet the demands of clients who want to walk-in and make purchases.

The Rise In Autopilot Consumption

Frequent purchases in the infant category make it one of the highest in demand for autopilot consumption. “Autopilot consumption is when customers sign up for regular deliveries of things at predetermined intervals. This type of service is especially common for things that are used often, such as disposable diapers. In effect, it binds them to the brand they’re using for some time,” explains Sahil.

baby

Image: Shutterstock

Interestingly, the rise in autopilot consumption is due to the rise in e-commerce consumption, which in turn has led to the increase in revenue in the baby care products market. Reports suggest that those who buy infant consumables through a subscription service are 2.8 times less likely to switch brands than those who buy them in shops or online!

In conclusion, with the ease of ordering essential baby care products when in need, digitisation has helped mothers gain the much-needed ease of baby shopping. “The availability of AI-enabled chatbots on several baby care websites has helped mothers with an easy resolution to their queries. Social media is another way through which brands are promoting their products online and are also resolving parent’s queries around baby care. Today, baby care has become extremely accessible and affordable due to rapid digitisation,” states Sahil.

Read more: 5 Tips For New Dads On Bonding With Their Child

Subscribe to our YouTube channel