Best Snoo Sales 2022

Snoo sales are rare, and when they come around, expecting parents might trip over each other in the rush to score a deal as good as the 40% off the Snoo Smart Sleeper Bassinet happening now on Happiest Baby and Amazon. That’s because when you’re a sleep-deprived new parent, you’ll pay anything to get a few more minutes—hell, seconds—of sleep. I know that I would have, especially during those first few colicky months.

This new Snoo sale brings the price of the feature-laden bassinet down to $1,017, the same deal the brand briefly held during Black Friday and Cyber Week, so I’m excited to see it has returned so soon again before the new year. Parents can save nearly $700 on this bassinet that will soothe your baby before your feet even hit the floor again.

The Snoo smart bassinet, from pediatrician Dr. Harvey Karp and his Happiest Baby company, may be a pricey choice when compared to more standard bassinets, but it truly is nothing short of a miracle worker for many newborns. It rocks your baby at a just right speed (you can customize it), swaddles them securely into a snug custom swaddle on their backs and provides varying levels of white noise to lull them to sleep. And it responds with these soothing mechanisms as your baby starts to fuss, thus doling out sleep training on-the-go. These comforts are all part of Dr. Karp’s 5 S’s for soothing babies, a system I swore by through each of my three kids, especially during the dreaded witching hours.

SNOO Smart Sleeper Bassinet

While the Snoo doesn’t work for every baby, many parents say it gains them significantly more shut-eye in any given night. Molly Taylor, an Alexandria, Virginia-based new mom to a 3-month-old baby, told me that she switched her little one to the Snoo around 4-weeks of age and she’s so happy she did.

“We tried a regular bassinet at first and weren’t having much luck getting baby to feel secure enough to sleep in there,” Taylor explains. “He only wanted to contact nap. My husband and I were taking turns doing 3-hour shifts overnight in the nursery, which was exhausting and unsustainable.”

Now her little one “falls asleep almost instantly as soon as we get him all swaddled and secure in the Snoo,” and he’s waking just once a night to eat. The white noise and motion of the bassinet help him to easily fall back to sleep, she adds.

Purchasing the bassinet during one of its infrequent Snoo sales is a particularly smart investment if you’re getting ready to have your first baby and plan to have additional children. After all, it can only be used for the first few months (up to 6 months of age or until baby starts pushing up onto hands and knees) before your child will outgrow it—but then you’ll have it on-hand for baby number two and beyond.

Or Save Money With The Rentable Snoo Sale

If the price still gives you pause (or you’re already on your last baby), keep in mind that there’s a Rent the Snoo option available on Happiest Baby only. You can snag a six-month rental for $99 per month, so you’ll spend roughly $600 on the Snoo and then return it at the end of the term.

Taylor rented the Snoo, too, but wonders if she should have just purchased it. “We rented the Snoo, and we would absolutely rent again,” she says. “I actually wish we had bought it so we could have it already for any future babies.”

And if you already have the bassinet, check out the Snoo accessories sales going on at Happiest Baby now, including deals on swaddles and crib sheets.

Read about more the best nursery essentials and tested baby gear with our stories on the best crib mattresses, nursery gliders, baby toys, diaper bags, diaper pails and baby monitors.