Best Black Friday Baby Deals & Sales 2021

There’s no getting around it: Babies are super expensive. Despite being tiny little things, they require a pretty major investment—between clothing, nursery essentials, playthings and all that gear. With retailers getting a jump on their holiday savings events, now is the perfect time to scoop up the best Black Friday baby deals to outfit your little one (and yourself).

When it comes to Black Friday sales on baby gear and parenting products, you don’t want to just click arbitrarily because you’re giddy about getting a deal. To keep you focused, we’ve put together a list of heavily discounted baby must-haves with a few key questions in mind: Are these top-rated products? Do we really want and need them? And how big of a deal is it, really?

Scroll down for significant markdowns on everything from big ticket items (like strollers, car seats, cribs) to everyday essentials (think nursing bras, diapers, sleepsacks). You’ll find major savings on parenting favorites, all from the comfort of your own home. Keep your eyes on the prize: It’s your moment to shop smart and gear up.

Best Black Friday Baby Deals

Score A Coveted Car Seat For 30% Off

Britax consistently receives top marks for safety, and the Boulevard Clicktight Convertible Carseat accommodates kids from five to 65 pounds, so you’ll get lots of mileage out of this model. Some key features: It has a high-strength steel frame, two layers of side-impact protection and a removable cover so it’s easy to clean spills.

A Classic Crib At 20% Off

Cribs are a major investment, both financially and emotionally because of how long you’ll have to live with it in your home. So basically, you want something that checks all the safety boxes, but also a crib that looks good. This gorgeous, 3-in-1 convertible crib will grow with your child, transitioning from a crib to toddler bed to daybed—and is $100 off in the chic white colorway.

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Get Almost $400 Off A Deluxe Stroller

A posh stroller can make you feel like a million bucks, even when you’re covered in spit-up and sporting dirty sweatpants. And this Black Friday deal is a great way to save nearly $400 on a pricey item. The Bugaboo Fox has a bassinet and a reversible and reclinable seat, so it can accommodate various ages and stages, including babies from birth to 45 pounds. It also features shock-absorbing wheels to smooth bumps, a 10-gallon underseat basket for baby supplies and groceries, and a one-piece fold that makes it easy to store in your car or out of the way in an entryway.

Score $30 Off Expert-Crafted Play Kits

Since debuting its popular baby play gym, Lovevery has been outfitting little ones with thoughtfully crafted, expert-designed developmental toys, playtime essentials and nursery must-haves geared for birth through toddlerhood. For the brand’s biggest savings event of the year, save $30 on a Play Kit subscription. Along with age-appropriate toys and board books, each bundle includes a handy Play Guide and exclusive access to the brand’s Lovevery App, featuring stage-based play ideas and direct access to a team of child development experts.

Snag A Top-Rated Playard For 25% Off

Baby products can take up a ton of space, so you really appreciate gear that multitasks and doesn’t use too much real estate. The multipurpose, compact Baby Jogger City Suite Playard has an integrated bassinet that can be removed when babies grow, or when you want to use it as a play area. Other pluses: It’s lightweight, folds up easily and comes with a convenient carrying case for travel.

Get Over 40% Off Chic Maternity Wear

Some maternity clothing is so blah that you’d rather not waste your money. But celebrity favorite maternity line Hatch offers cute clothes in flattering silhouettes for every trimester—even post-pregnancy. Through 11/29, get 25% off almost everything (including sale items), which covers a variety of wardrobe staples, from wear-with-everything denim to cozy cashmere joggers with the code SHOPTHERAPY21.

Save 30% On Adorable Baby Clothes

Maisonette features a thoughtful edit of cute-yet-practical baby clothing, including popular brands such as Kissy Kissy, Angel Dear, Roller Rabbit and Petit Plume. They’ve got two amazing 30% off sales to mark on your calendar: A Black Friday sale that runs through November 27 (use code FRIDAY2021) and a Cyber Monday Sale from November 28 through November 30 (use code MONDAY 2021).

Get 30% Off On A Sanity-Saving Baby Bouncer

There’s nothing quite as blissful as your baby happily smiling and gurgling—or snoozing—so you can peacefully enjoy a cup of coffee or check a few emails. The 4Moms Mamaroo4 mimics the motions of parents when holding a baby with both up-and-down and side-to-side movements. It can be adjusted to various recline positions, and it has overhead interactive toys, machine washable fabrics and 25 different speeds and motions.

Save $60 On A Wildly Popular High Chair

The Lalo high chair checks all the boxes: With a sleek, minimalist design—and in five gorgeous colors—it blends seamlessly into pretty much any space. It’s easy to wipe clean and has a machine washable cushion. Plus, its “full kit” option even comes with additional legs that will convert it to a play chair when your child outgrows the highchair phase.

An Amazing Diaper Bag At A Big Discount

Parents get more mileage out of their diaper bag than pretty much any other piece of baby gear. That’s why investing in a bag that’s equal parts functional and good looking is critical. This tote comes with a cushioned changing pad, stroller straps and 10 well-designed pockets for bottles, pacifiers and toys. Get 20% off the entire SkipHop site through November 27.

Save 20% On Nursing Bras And Tanks

Breastfeeding is emotionally fraught for a variety of reasons—your body hurts, you’re hormonal and none of your old bras fit. Score 20% off comfy Storq nursing bras and tanks, and take some of the stress out of the whole experience.

Get 20% Off Eco-Friendly Diapers

Babies go through so many diapers, and the price adds up quickly. With this Black Friday baby deal, you’ll save on highly-rated, absorbent diapers—and keep your carbon footprint low. Ecoriginals eco-friendly diapers are made from over 90% plant-based biodegradeable materials; their signature Plantcell Technology traps moisture away from skin; they have a 3D leakguard; and they’re made without bleaches, dyes or inks. Through November 29th, use the code GOGREEN20 for 20% off sitewide, and get 25% off diaper subscriptions.

Score 30% Off A Must-Have Sleep Sack

Keep littles cozy with versatile Halo SleepSacks. These washable, wearable blankets are available in microfleece, cotton, cotton muslin and winter weight versions.

Get 22% Off A Popular Baby Bottle Sterilizer

Baby Brezza Baby Bottle Sterilizer and Dryer Machine

When you’re sleep deprived and sluggish, this hardworking sterilizer will do double-duty on your behalf, killing 99.9% of germs with natural steam and drying bottles faster than many other models. The Baby Brezza One Step Sterilizer and Dryer holds up to six bottles, as well as pump parts, pacifiers and accessories.

Save $50 On An Owlet Baby Monitor

A reliable baby monitor is key for peace of mind, and it’s also just fun for when you want to watch your cute little one snooze. This model uses encrypted WiFi to connect with your phone so you can view your baby in real-time, and reviewers love its crystal-clear picture quality. It also comes enabled with two-way talk and night vision.