8 Luxury Brands Investing In Baby Clothing (& Why It’s A Smart Move)

Luxury brands are turning their attention to the kids’ clothing market to appeal to their glamorous parents

Luxury brands are getting their hands on investing in baby clothing, and it may be one of the smarter moves they could make. A recent industry report revealed that in coming years, the market is expected to grow exceptionally in luxury baby clothing for children aged 0 to 36 months of age.

In 2018 alone, figures of 2.5{b4bb8ddb70249670c85c66def16f765bd40a90ddaa69bcee7e340d9a7e1b07a9} rose for baby products in Europe. Through the significant rise and promising future for luxury baby products, consumers have been influenced that investing in baby clothing products is a smart move. An intelligence report published by AMA Research, titled Luxury Baby Clothing Market Outlook to 2026, provided a detailed overview of key factors in the Luxury Baby Clothing Marke, according to The Bisouv Network.

The Luxury Baby Clothing Market Outlook to 2026 reported 8 luxury brands that are investing in baby clothing. Let’s dive into the 8 luxury brands that are choosing to invest in baby clothing.

8 GAP, Inc.

GAP, Inc. is a multinational corporation that operates six primary divisions; Banana Republic, Old Navy, Intermix, Hill City, and Athleta, and GAP. It’s no big secret why GAP, Inc. should, and is, investing in baby clothing. Old Navy and GAP already offer luxury and affordably stylish baby clothes to their consumers and it shouldn’t be long before the other GAP, Inc. brands hop on the proverbial wagon.

7 J. Crew

J. Crew offers an assortment of women’s, men’s, and children’s apparel and accessories. The company has swam its way out of bankruptcy; an update in late 2020 revealed that J. Crew exited bankruptcy and says it is “well-positioned for long-term growth,” according to Retail Dive. Investing in baby clothing will deem to be a positive and profitable decision for the multi-brand retailer.


Founded in 1984, this New York City-based company is known for its stylish bags and shoes. Adding luxury baby clothing to their product line will be a smart move for the otherwise well-known fashion leader. DKNY baby clothing offers an affordable line of clothing through retailers Sears and Macy’s.

5 Gucci

Based in Italy, Gucci is a well-known fashion house that offers a luxurious line of handbags, footwear, makeup, and fragrances. Another product on their list is their luxury baby clothing. For a mere $375, your baby can have Gucci style right from the beginning with a lyocell dress with a GG stripe, which is a fraction of the cost for the rich and privileged.

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4 Dolce & Gabbana

In 1980, two Italian designers met while they designed for the same fashion house. A few years later, those two same designers grew the billion-dollar fashion company, now knowns as Dolce & Gabbana. The status of appeal that Dolce & Gabbana offers is one of chic design and label status. D&G is a popular brand among the rich and powerful and it’s a no-brainer why the company would invest in a baby clothing line.

3 Giorgio Armani

Giorgio Armani is known as being one of the most well-known for its luxury fragrances. With a powerful, billion-dollar net worth, Giorgio Armani is smart to get in the baby clothing game as many of its buyers are big-time heavy spenders. According to the Armani website, the baby line, titled Emporio Armani, features luxury baby gift sets beginning at $185. The gift set includes a five-piece which includes a coordinated baby suit, baby bonnet, bodysuit, bib, and pouch.

2 Diesel

The Italian retail clothing company is mostly known for its denim and footwear but now it can add baby clothing to its list. Diesel sells high-quality luxury denim jeans for men and women and is expected to produce a luxury line for children aged 0-36 months, according to the Luxury Baby Clothing Market Outlook to 2026 report.

1 United Colors of Benetton

This luxury brand of clothing originated in Italy and now has roughly 5,000 stores worldwide. United Colors of Benetton has a wide range of clothing from men, women, to children; with their newborn line being the newest arrival on their product line. Hop over to their website and browse their 0-18 newborn line which offers luxury brand clothing at an affordable price.

In conclusion, these are the 8 luxury brands investing in baby clothing. It’s no secret why more brands are choosing to invest in baby clothing, as it is perhaps one of the more lucrative products for CEOs to sink their teeth into. As long as the rich and powerful continue to have babies, there will be baby products to buy and therefore, a lot of money to make.

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Sources: The Bisouv NetworkRetail DiveArmani website

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